Tavolata of Swiss Wine Valais
“A good is only pleasant if you share it,” Seneca said. The new campaign for Swiss Wine Valais, called “Tavolata”, is in line with this philosophy and the current momentum of wine tourism. Tavolata literally means “the table” in Italian. This practice consists of gathering with family or friends around a very long table in order to enjoy a meal together. Simple, unifying and festive, the principle of the tavolata has a universal scope, as well as a strong resonance in Valais.
Terroir wines designed to share
The notion of terroir is defined by the interaction between the plant, the climate, the soil and man. This large table, located in the heart of the vineyard, brings these parameters together through the human encounter it generates. Around this tavolata, the whole wine culture is told.